How the Internet has grown and matured over the past however many years!

You only need to look at the US elections for the President Elect and here in Australia our last election at the end of 2007 to see how the World Wide Web has been accepted.  When the leader of a country has his own Blog, when politicians are tweeting then, Hey! WWW is powerful stuff!

One of the latest in Internet Marketing to go after is the, what I have always called, the ‘dirt world’ or the bricks and mortar businesses.

I had my own ‘dirt world’ business for 15 years until I needed to retire and sold it.  Sad day but all good things must come to an end, so they say.  It was time for me to retire.

Towards the latter part of those 15 years, the Internet was just getting going.  I had been through the, wait for it, Fax stage.  Yes! to have a Fax number was the be all and end all of being in business.  A fax number and the good old automatic credit/debit card processor, you know that little machine that has become a way of life.

Well I had the fax and the credit/debit card auto processor but I didn’t have the www.mybusiness.com.  And…..my business was one of those that could benefit from the www.

So, one day along came the ‘salesman’ to get me that presence with my very own www.  They would build me the website, just how I wanted it and get me all set up so in no time I would have all this new business.

Well, the website looked nothing like what I had detailed how I wanted it.  From the color scheme to the layout, there was no comparison with what I had asked for.  So back they went to fix.

Well after three times, I cancelled the order and with the help of my son, (he was about 15 years old and very into computers, he now codes and designs computer games) set about to built the site myself.  Well we did it and it looked pretty good.  But then I thought I need to get people to see my site so they can order my products, so how do you do that?

And so began my affair with Internet Marketing.

If someone has walked into my store then, to show me what Internet Marketing people can show today, I would have jumped at the chance to implement what they advised.

Today all small to medium business in the offline world are being told, they need a Web presence.  Many of them already have a website but apart from adding the address to their business cards, they have no idea what else to do.

That’s where those  who know how to Internet Market, come in.

If you are one of the online people who know how you can help these offline businesses not only have a Web presence, you can make that Web presence profitable for them, then you have a new market but….. you will need to learn how to market to these offline people.

You are going to find that there will be a lot of information coming at you about this offline market.  This along with the new ‘email’ called Twitter and the new word for group/groups which is Tribe/Tribes and add a little continuity and blueprints for anything and you will be right in the new “Marketing Zone”

• Twitter—> Utter Succession of Tremulous Sounds
• Tribe—> Subdivision of Race of People
• Continuity—-> A Logical Sequence
• Blue Print—-> Original Plan

And……my term that can be used with TTCB or whatever TTCB becomes in the future.

Marketing Zone—> Offering a Region/Area with Particular Characteristics or Uses

So my wish for you  “May You Always Stay In The Zone”

Look out for my next post, I’ll help you with how to get on side with the offline business owner, from a voice with experience.

Cheers
Carmel