Internet Marketing
YouTube For Driving Traffic
Driving Traffic To Your Site With YouTube
YouTube has had a dramatic effect on the Internet marketing landscape, making huge changes in how marketers promote their products and services. For years, Internet marketing was confined to text-based websites with a photo or graphic and beautiful headers.
The new software that makes creating videos easy has generated millions of video sales pages and other graphic presentations that can go viral quickly. It seems like the browsing public, regardless of their choice of subjects cannot get enough of videos.
Successful marketers always know they have to stay current with the latest and greatest marketing processes if they want to continue to attract buyers. The hottest marketing tool right now is YouTube.
To take advantage of marketing with YouTube, you first need to register for a YouTube account. If your video grabs attention and is well-done, it has a chance of going viral, which means that it will move around the Internet as people upload it and send it to their lists or it gets mentioned in forums, membership sites, newsletters and blogs.
When posting your videos on YouTube, do not upload long videos. Three to four minutes is a good length for marketing videos. Your intention is to create enough curiosity to make your viewers click on your site link at the bottom of your video. Traffic generated from your link can mean steady income for you.
Keywords are still valuable and should be included in your video title. Do not forget the basic marketing practice of using your keywords in your first paragraph and intermittently in the rest of your presentation. What you want to do is make your videos interesting enough to have others send an email or the link to their friends and subscribers, which makes your video a viral marketing tool. The more people who click the link to your video, the better your ranking, the more Google will love you, and the more chance you have to make sales.
What should you do videos about? Remember you’re a marketer – the only difference is the delivery media, in this case, YouTube videos. Instructional videos, PowerPoint presentations, your personal story about finding the solution to a problem, or your sales copy for your product are good examples.
Check out your YouTube competitors to not only see what they are doing, but to find possible opportunities to add your video as a response to what they are posting. People will find your video and follow your links if they are interested in what you are saying or offering. Targeted traffic is pure gold.
YouTube has a couple of interesting and useful tools for you to use. One is the “Statistics and Data” section, which lists the numbers of visitors sent by other websites. You are free to copy the tags popular sites use to keep their videos and websites popular. Use them in your videos to improve your listings.
Keep in mind these facts about YouTube’s popularity and don’t dismiss the site’s power as a marketing tool without giving it a try yourself. YouTube has monthly visitors that number way over several million each month. Almost 100,000 new videos are uploaded each day and your possible customers generate hundreds of million clicks on a daily basis. Those numbers alone should get you to start your video marketing immediately.
Posted in Internet Marketing
Paypal Custom Payment Page, An Extra Bit!
There was one thing I forgot to mention with the Custom Payment Page with Paypal and that was, if you have more than one custom payment page that you want to use, you will need to select the Add advanced variables (this is right at the end before you save your button) and then add
page_style=nameofcustompaymentpage
Do this when you are setting up the Buy Now, Add to Cart or Pay Now button.
Whichever Custom Payment Page you have selected as your Primary will be used for all your transactions, so the above will get around that for your various website.
Okay, that’s it for now, catch you later and take care
Cheers
Posted in Internet Marketing
Set Up A Custom Payment Page With Paypal.
I found this useful so thought you might too
It is how you make a Custom Payment Page for your Paypal account. This makes accepting payments look much more professional. Often times your Paypal and the site you are selling from have absolutely nothing to connect them and your customer may just be unsure they are purchasing from the right person and so click off and you lose the sale. So to prevent that here is what you can do.
The first thing is:-
Log into your Paypal account and click on My Account
Then select Profile.
You will then have three lists with options. the one you want it the “Selling Preferences”
Select “Custom Payment Pages”
You will have the standard Paypal page as your Primary.
Click on Add and you will be taken to “Edit Custom Page Style”
Where “Paypal” is entered, change this to whatever you want to call your option.
The next section is where you enter the URL for your header image. This needs to be 750 x 90 pixels in size. If you don’t already have this ready then, simply change the size to the 750 x 90 px and upload it via FTP. Once uploaded to get the correct URL, right click the file name in your FTP client, on the menu that comes up, select Properties, you will see something like this
You need whatever is after the html/ in this case it is /images/ctbheader.jpg and attach that to your site URL yours would be, http://www.yoursitename.com/images/header.jpg . Now before you go any further, open a browser,copy and paste that URL into the browser and if you have done everything right, you will see the header image.
Now paste that URL into this section above.
Enter the color codes you want in the boxes below.
Save your settings.
If you want to match any colors this little tool will do it for you, you can download it here for free.
You only need the numbers and letters not the #
You can Preview your new Custom Page and if you want to make it your default then simply click on the radio button and your custom page will be used for all your Paypal transactions.
If you want to change at any time then simply go to your Profile and select Selling Preferences then Custom Payment Pages.
Below is how my Custom Payment Page looks with the header I set up, much better than the default Paypal settings.
You can add up to three page styles. I kept this simple but you can change the look dramatically by adding a page background color that reflects your website.
This is what Paypal says
“With our Custom Payment Pages feature, you can tailor PayPal’s payment pages to the style of your website and give customers a seamless payment experience. Choose custom page colours and add images to make PayPal’s payment flow yours! This feature is available exclusively to Premier and Business Account holders.
Custom Payment Pages can be used with all PayPal Website Payment pages, including those for Buy Now Buttons, Donations, Shopping Cart, Subscriptions and Web Accept Express. The page style you select will apply to every page in the payment flow, including account creation for new PayPal users. “
So now when you go to set up your Buy Now buttons, unless you wish to change your Custom Payment Page, you just go ahead set everything up and if your primary is set to your website header or logo option then you are set to go and your customer will know for sure they are on the right payment page.
I hope you have found this useful, thank you for visiting, take care.
Posted in Internet Marketing