Email Marketing

The Easy Way To Communicate With Your List.

Communicating with your list. Do you use Aweber?

You don’t need to be sending emails to your list every day, although some people do and some people seem to rotate their messages. Apart from jumping on the bandwagon and promoting all and sundry product launches, some have a set of emails that they seem to resend, not sure how many are in the set though.

There is a better way to stay in touch with your list and not get them agro with you and that is, with the help of Aweber.

Have you looked at the option of sending what Aweber call a Blog Broadcast using your RSS feed from your blog? This is not like adding an RSS feed to another website.

By far this would be the easiest way of staying in touch with your list, once set up it just runs on auto, you can set it to manual if you wish, but the auto is the easy way.

You can set how many posts/articles that you have added in between mailings, the day or even the date, like theTuesday of each week or the 14th of each month, that the broadcasts will be sent, you choose and then the Aweber system takes over.

There are templates for you to choose from and believe me this is so easy to set up, Aweber has taken care of everything. You can add to the template to make it look like your site if you wish too.

All you do is post to your blog, make it interesting and like clockwork your blog news goes out to your list on the day you have requested.

So get your RSS feed and go log into your Aweber account and get going, they really do have a lot on offer for their subscribers.

Stay in touch with your list without having to even think what to write them about, just post to your blog whatever you think your list will get some value from and you won’t be thought of as always trying to sell them something.

Okay that’s it for me for now, have some website organising to do and updating.

Catch you later, hope your day is a great one.

Take care

Carmel

Posted in Email Marketing

My 2009 Wish List, Wish #1

I ask my family for their wish lists at Christmas time, Birthdays, Anniversaries and for the year ahead. Sometimes i can make a wish for the year ahead happen, sometimes not.

I’m starting my online wish list for 2009, today is the first on that list.

This wish relates to the time over Christmas when my computer was turned off.

When I got around to checking on my email inbox, there were nearly 3000 emails waiting for me and my first wish is the result.

2009 Wish #1

There is one thing I would like to see happen in 2009 and that is…..

When you are on someone’s list and you take up an offer from them that you need to sign up for, you then go on that particular list. You are now on two of their lists. If another offer comes along that interests you, you sign up and now you are on a third list and so it goes on.

I have not taken up offers simply because I just don’t want to go on another of that person’s lists and get yet another email.

Three lists equals three emails, etc. etc. etc………..

Hey! with all the technology today, would it be possible when an offer is going out to all their lists, that they have a mega list, so their subscribers only get the ONE email not three!!! And……..

The testing of headlines/subject lines…………

There are times when they send two or three different subject lines, same email content and this can happen every day with different messges each day……..big turnoff, good reason to hit the link at the bottom of the message.

The ‘ooops’ emails too get a trifle boring, I know everyone makes mistakes and no one is perfect but… when you can almost predict 100% who will send you the ‘ooops’ emails and when, well, come on fellas!

With Twitter have such an impact during the latter part of 2008, in 2009 there could be less emailing.

Maybe there could be a return of the ‘real’ newsletter, not daily maybe bi-weekly, weekly, fortnightly.

At the moment, when you sign up for a newsletter, with a few exceptions, it is just an excuse to send you offers to buy someone’s stuff or promote a JV, like so many others are doing.

I could go on but I won’t, that’s enough for my #1 wish for 2009.

The short of it….

When you are emailing to all your lists, get yourself set up with a Mega List, will save you time too

Instead of doing the Subject line test with several emails, run a poll, they are very popular at the moment, get your subs to vote, rate etc.

Don’t do the ‘ooops’ emails unless they are really an ‘ooops’

Give me a real newsletter (if you don’t know what they are, go find out)

Take advantage of Twitter

Well that’s #1, I let you know #2 in a couple of days.

Till then, take care

Cheers to you from me

Carmel

Posted in Email Marketing